About Us

Hi Betty exists to celebrate women who move with meaning, carry salt in their soul, and shine through softness.

We’re not just making surfwear — we’re shaping a movement.

From first wave to golden hour, we move with you.

Hi Betty started as a dream for something more — surfwear that felt as good as it looked, moved like a second skin, and carried meaning beyond the tide. What began as one woman’s search for pieces that could keep up with salt, sun, and soul grew into a brand rooted in connection.

We design for women who move with intention and strength — the kind that doesn’t need to shout. Every piece blends freedom and function, stitched with care and crafted to honour both the body and the ocean. Hi Betty is for the bold, the mindful, and the sun-chasing — a celebration of resilience, softness, and joy in motion.

we believe fashion can feel good, do good, and last longer.

At Hi Betty, we don’t chase trends — we follow truth. Our philosophy is rooted in slow creation, intentional design, and soulful living. We believe every thread should carry purpose and every product should carry pride.

move with meaning

We create fewer, better pieces that prioritise quality over quantity. Because less waste means more care.

prioritise the planet

We choose regenerative fabrics, plastic-free packaging, and a low-impact production model that respects the Earth as much as we do the ocean.

celebrate softness as strength

To us, softness isn’t a weakness — it’s a superpower. We design with fluidity, femininity, and fierce comfort in mind.

honour the body in motion

Whether you’re riding waves or resting on the shore, our pieces move with you, never against you. Fit, form, and flow come first.

for the ones who find freedom in flow

To be a Hi Betty woman is to move with intention, love the sea deeply, and shine in your own rhythm. It’s about freedom, resilience, and joy in motion.