Hi Betty is made for women who move with the ocean. Every piece is designed to stay put through wipeouts, stretch with your body, and feel effortless against your skin. We keep things minimal, functional, and flattering — no digging seams, no fussy details, no compromises.
Our difference comes down to three things:
Movement-first design: Cuts that flatter but never restrict.
Performance comfort: Fabrics and construction built to last through surf, swim, and sun.
Conscious choices: Slow-fashion pieces made with sustainable materials, designed to look good season after season.
In short: Hi Betty gives you swimwear that feels good, looks good, and moves with you — from surf to shore.