for every wave, every woman, every wild tide.

For ocean souls. Made to ride, roam, and rest

find your flow

Made to Move, Styled for Soul

From sleek surf suits to playful separates, find what fits your flow

DIVE INTO THE COLLECTION

surfwear that feels like home

 Created by a lifelong water lover and adventurer, every piece is designed to celebrate courage, connection, and the rhythm of movement. This is surfwear that holds you — through wipeouts, wanderlust, and everything in between.

Meet the Story Behind HI BETTY

not just swimwear, 
a system built for the sea

Thoughtful design. Lasting performance. Gentle on you and the planet.

ecoform blend™

Recycled, ultra-soft fabric that lasts — and feels good doing good.

sunshield stretch™

UV-resistant fabric that protects skin and stays vibrant after endless sun.

realform sculpt™

Designed to move with muscle and curves. Flattering, never restricting.

oceanthread™ 

Salt-safe, stretch-proof threads made for serious wear. Built to ride the long haul.

Explore the Difference

Built for Motion, Made to Last

Slow Fashion with Soul

Regenerative & Ethical Practices

 Eco-Friendly Fabrics

Designed in Australia

for the ocean souls

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what the tide brought in

Stories from women who found their rhythm in Hi Betty.

sienna, nsw

04/01/2025

"It hugs in all the right places and gives me the freedom to move. Never going back to regular swimwear. I feel held, supported, and beautiful every time I wear it."

maya, vic

04/01/2025

"Love that it's eco-conscious without compromising on feel. Feels like a second skin! I’ve had strangers ask me where it’s from."

cassie, qld

04/01/2025

"Wore mine surfing in Bali. Didn’t budge once and still looks brand new. It’s the first time I’ve felt stylish and secure in the water."

eliza, wa

04/01/2025

"The confidence I feel wearing Hi Betty is unmatched. The fit, the feel, everything is just right. It moves with me, not against me."

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the flow

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